Guide to Choosing the Perfect Labels for Your Cans and Bottles
Whether you’re a seasoned brewery, an up-and-coming beer maker, or just a home brewer looking to create stunning labels, we’re here to help! 🍺 From standard cans and bottles to sleek designs, finding the right label size and style can elevate your brand and make your product stand out.
Why Labels Matter
Labels are not just for identification—they’re your brand’s first impression. A well-designed, high-quality label can:
- Make your product stand out on crowded shelves.
- Provide vital information, such as ABV, ingredients, and safety warnings.
- Offer an opportunity to share your story and connect with customers.
Steps to Determine the Right Label Size
- Measure the Height
Measure the height of your bottle or can from top to bottom. - Measure the Width
Use a flexible tape measure to determine the width of the area where the label will go. If you want a full wrap, measure the full circumference, leaving room for a small gap to avoid overlap. - Leave Space for Important Information
Make sure the label doesn’t cover essential elements like embossed branding, barcodes, or legal warnings.
Label Recommendations for Cans
Here are the most common can sizes and the recommended label dimensions:
12 oz Cans
- Optimal Size Label: 8″w x 3.50″h
- Full Wrap Label: 8.125″w x 3.50″h
- Half Wrap Label: 6.25″w x 3.50″h
16 oz Cans
- Optimal Size Label: 7.25″w x 5.00″h
- Full Wrap Label: 8.125″w x 5.00″h
- Half Wrap Label: 6.25″w x 5.00″h
32 oz Cans
- Optimal Size: 9.50″w x 6.00″h or 10.00″w x 6.00″h
Slim Cans (e.g., Hard Seltzer)
Slim cans require taller labels to complement their sleek design.
- Recommended Size: 7.20″w x 5.00″h
Label Recommendations for Bottles
Glass bottles require slightly different sizing due to their shape and texture. Here’s a guide to some common bottle sizes:
12 oz Glass Bottles
- Label Size: 3.50″w x 4.00″h
22 oz Glass Bottles
- Label Size: 8.50″w x 4.00″h
32 oz Glass Bottles
- Standard Size: 9.50″w x 6.00″h
- Fuller Coverage: 10.00″w x 6.00″h
64 oz Growlers
Growlers come in narrow and wide variations:
- Narrow Growlers: 4.00″w x 4.00″h
- Wide Growlers: 6.50″w x 4.00″h
Tips for Perfect Application
- Use a Clean Surface
Labels stick best to a clean, dry surface. Remove any residue before application. - Check Label Placement
Ensure that all critical text and designs are visible after the label is applied. - Consider Durability
Choose labels made from durable materials like water-resistant glossy, matte, or clear finishes to withstand exposure to moisture and handling.
Compliance and Legal Requirements
If you’re selling your beer commercially, check local and federal regulations, including the Tobacco Tax and Trade Bureau (TTB), for labeling guidelines. Common requirements include:
- Alcohol content (ABV).
- Ingredient disclosures.
- Government warning statements.
By following this guide, you’ll be able to select the perfect label for your bottles or cans, ensuring that your product looks professional and stands out. If you’re ready to start designing your custom labels, we’re here to help you every step of the way. Cheers to great beer and even better branding! 🍻
